07 · Budget
$600k of P&A. Six categories. One target.
Live ledger from the P&A sheet. Spent = invoiced/paid. Committed = under contract. Reserved = contingency. Source: 6/22 P&A snapshot.
Top-line
Total P&A
$600k
Theatrical marketing budget.
Spent to date
$466k
77.7% of plan
Committed (incl. spent)
$575k
95.9% of plan
Unallocated / reserve
$25k
Reserved + TBD lines.
GBO target
$2M
Recoups P&A.
Total domestic (2.5×)
$5M
Theatrical multiplier model.
Media-buy range
$250K – $750K
Scales with screens & days.
Avg ticket (model)
$13
GBO sensitivity basis.
P&A Allocation
Primary categories — planned share, committed, spent.
20%
18%
42%
5%
9%
6%
Planned · $600k (100% allocated).
Agency Services
20.2% · $121k planned
Leadership, partnerships, promo mgmt, PR retainer.
Spent · $101k83%
Committed · $121k (100%)
Creative Development
18.5% · $111k planned
All asset production across the campaign.
Spent · $111k100%
Committed · $111k (100%)
Paid Media
41.7% · $250k planned
Rividia-managed. Largest single bucket.
Spent · $200k80%
Committed · $250k (100%)
Promotions
5.1% · $31k planned
On-the-ground activations and physical promo.
Spent · $00%
Committed · $31k (100%)
Legal & Clearances
9.1% · $54k planned
Production-side clearances, licensing, rating.
Spent · $54k100%
Committed · $54k (100%)
Miscellaneous
5.5% · $33k planned
Travel + contingency reserve.
Spent · $00%
Committed · $9k (26%)
Total P&A · $600k. Source: P&A sheet, 6/22.
Breakdown · Agency Services
$121k planned · $101k spent · $121k committed
01Spent
Campaign Leadership
$70k
Lift $10k/mo · RLB $7.5k/mo
02Committed
Strategic Partnerships
$20k
Brightly & Co. @ $5k/mo
03TBD
Church Outreach / Group Sales
—
TBD — funded from Contingency; proposals in review
04Spent
Promotions Management
$5k
Comms Mgmt
05Spent
Public Relations
$26k
EPIC $6,250/mo + $1,200 wire fee
Breakdown · Creative Development
$111k planned · $111k spent · $111k committed
01Spent
Key Art
$12k
Toneman + Weylon Smith (resize/print $250)
02Spent
Trailers
$50k
Seismic
03Spent
Ad Creative
$15k
Rividia
04Spent
Website
$6k
Powster
05Spent
Digital Content
$28k
Collide @ $7k/mo
Breakdown · Paid Media
$250k planned · $200k spent · $250k committed
01Committed
TV / CTV
$38k
02Committed
Influencer
$13k
Joe Christian Guy · Counselor Program + ad access
03Spent
Digital
$200k
Rividia · Meta + programmatic
04TBD
Event Sponsorships
—
Breakdown · Promotions
$31k planned · $0 spent · $31k committed
01Committed
T-Shirts
$7k
$13 × 500
02Committed
Screening Events
$10k
Dallas screening
03Committed
Print
$14k
Breakdown · Legal & Clearances
$54k planned · $54k spent · $54k committed
01TBD
Legal
—
02Spent
Music Clearances
$1k
Kevin Edelman
03Spent
Music Licensing
$48k
Forrest Frank $40k + $5k opening cue (trailer music)
04Spent
MPAA Rating
$5k
MPA
Breakdown · Miscellaneous
$33k planned · $0 spent · $9k committed
01Committed
Travel
$9k
02Reserved
Contingency
$25k
Additional services / paid media / unknowns
Recoupment Logic
If we hit the target
- · $2M GBO clears $600k P&A with margin for distribution fees + Fathom rev share.
- · Earned-media value compounds for home-entertainment release (PVOD / SVOD valuation lift).
- · Loam Entertainment positioned for the next Fathom slot.
Sensitivity
+10% conversion$2.2M
Plan$2.0M
−10% conversion$1.8M
Modeled at $13 avg ticket.