Theatrical Campaign · Operating System
Bad Counselors In Theaters July 22 -27
A live view of the Bad Counselors theatrical launch campaign. Every stakeholder, every dollar, every beat through opening July 22 – 27, 2026. This is not a marketing site. It is the campaign, running.
Time to first showtime
28
Days
21
Hours
01
Min
04
Sec
Current phase
Conversion
Jun 12 – Jul 4
Phase Ladder
From Pre-launch to In-Theatre.
01
Pre-launch
Apr – May 11
02
Curiosity
May 11 – Jun 12
03
Conversion
Jun 12 – Jul 4
04
FOMO
Jul 4 – Jul 22
05
In-Theatre
Jul 22 – Jul 27
Funnel target · 3B impressions → 80k purchasers → $2M GBO.
Goal Tracking
Key Measurements
Booked Sites
633/ 1,000
63.3% of goalAs of 6/18/2026.
Tickets Sold
417/ 160k
0.26% of goalAdvance + week-of.
Impressions
186M/ 3B
6.2% of goalPaid 9.07M + social 6.4M + PR 170M.
Engagements
1.1M/ 89M
1.2% of goalSocial 503k + paid profile visits 557k.
Spend vs. Budget
$466k/ $600k
77.7% of goalP&A spent to date (6/22).
Actuals refresh as data sources are wired in. Placeholders shown for impressions, engagements, and spend until upstream feeds are connected.
System Map
Command Center Dashboards
Strategy
Approach, audience, channels, key DMAs, recoupment.
Programs
Social · Influencers · Theater Counselors · Giveaways · PR.
Partnerships
Barefoot · HarperCollins · Cru · HMG · Family Radio.
Timeline
Phase ladder + 30+ milestones, May → August.
Budget
$600k P&A — 6 categories, planned vs. actual.
Team
8 partner companies running the launch.
Thesis
Red Leaf Brands
Make The Unseen Visible.
Every audience for this film already exists. They are inside youth groups, follower lists, Fathom mailing lists, Christian radio playlists, NIL athlete DMs, and arena-tour ticket holders. The campaign's job is not to invent demand. It is to find it, surface it, and convert it.