06 · Partnerships\u00A0
Networks already aimed at our audience.
Strategic partners activate their owned channels for Bad Counselors in exchange for marketing exposure on ours. Every partner already has the audience — the job is to align them on one date.
Strategic Partners
Five organizations · one opening weekend.
Barefoot Republic Camp
Multi-state Christian camp network activating their full digital + on-the-ground footprint.
Channels
- · Newsletter (Trailer Launch, TOS, Week of Release)
- · IG / FB Stories
- · Pre-roll dance videos (footage provided)
- · Theater Captain — AMC Thoroughbred
Reach
Instagram
4K+ followers
Facebook
9.5K followers
Email list
31,628
HarperCollins
Single dedicated email send to a high-intent faith-buyer file.
Channels
- · Email send · 6/29
Reach
Email
969,000 (former Bible purchasers)
Cru Ministry
Cru-specific messaging focused on the Theater Counselors program; ticket giveaways via Cru promo code.
Channels
- · Internal Cru leader email · sent 6/18
- · Ticket giveaway code (Cru)
Reach
Internal email
3,500 Cru leaders across campuses
Hope Media Group
Major faith-broadcast network spanning radio, podcasts, and a national email file.
Channels
- · KSBJ / WayFM promos
- · World's Biggest Small Group Study guide
- · Email + on-air mentions
Reach
Cume
TBD
Family Radio
National Christian radio network providing owned-media saturation in 60+ markets.
Channels
- · On-air spots
- · Christmas in July promotion
- · Email + social
Reach
Markets
60+ nationally