11 · Marketing
Pillar-by-pillar marketing performance.
Grouped by the same five pillars used across Programs and Strategy → Channel Mix: Owned Media, Influencers, Earned Media, Paid Media, Partnerships.
Exec Summary
What the campaign is producing right now.
Social reach
6,414,014
+338.4% WoW
Engagements
503,001
+219.2% WoW
Video views
10,653,414
+578.1% WoW
Total followers
7,113
14 posts · 5/13 – 6/17
Per-post engagements
35,929
Paid spend (14d)
$26.6k
Meta · Jun 9–22
Paid impressions (14d)
9.07M
Awareness + Profile
Attributed tickets
—
Goal · 80k
01 · Owned Media — Social · 5/13 – 6/17
Organic across IG, Facebook, YouTube.
Instagram
Reach+224.5%
1,243,981
Organic · 65.4% · 813,775
Engagements+116.0%
98,300
Views+178.4%
2,141,867
Organic · 76.9% · 1,647,709
Followers+64.3%
4,600
Facebook
Reach+827.7%
4,167,311
Engagements+287.5%
12,400
Views+1,090.0%
7,963,353
Organic · 3.6% · 284,364
Followers+160.2%
2,100
YouTube
Reach+59.0%
1,002,722
Engaged Views+260.3%
392,301
Views+313.2%
548,194
Subscribers+20.1%
413
Growth % is week-over-week. Organic % shown where reported.
01 · Owned Media — Website · May 15 – Jun 22
badcounselors.com (Powster).
Sessions
126,400
Total users
122,268
Videos watched
5,541
Ticket clicks
678
Calendar reminders
117
Social shares
10
Top pages
Showtimes127,341
Home27,628
Synopsis7,255
Text Page3,020
Social Feed2,800
Videos1,621
Top exhibitors (ticket clicks)
Cinemark262
AMC228
Regal132
Independent13
Galaxy10
CMX8
Southeast Cinemas6
MJR Theatres6
Malco Theatres5
Top cities (sessions)
New York3,352
Houston2,367
Chicago2,316
Los Angeles2,198
Atlanta1,879
Dallas1,457
Charlotte1,385
Orlando1,180
Philadelphia1,152
Seattle1,100
8,315 cities tracked
Device split
97.1%
Mobile
2.9%
Desktop
01 · Owned Media — Email · Mailchimp · Last 30 days
Sends to the Bad Counselors list.
Total sends
773
Delivery rate
97.41%
Open rate
26.56%
Click rate
7.84%
Order rate
0%
Unsubscribe rate
0.66%
Audience
415
Total contacts
415
Net new (30d)
409
Email subs
—
SMS subs
Revenue
Attributed$0
Store$95 ▲ $45
Shopify-linked. 0.0% attribution to email.
Recent campaigns
6.18 — Theater Counselors A…Sent
309 rcptsOpen 30.0%CTR 4.9%
6.18 — Theater Counselors A…Sent
81 rcptsOpen 19.2%CTR 6.4%
info@badcounselors.comDraft
— rcptsOpen —CTR —
02 · Influencers
Cast, NIL, Theater Counselors, creators.
Activation tracked operationally in Programs → Influencers. Attribution rolls into Owned (organic social lift) and Paid (creator-amplified retargeting).
NIL athletes
348
Active roster
Cast kits
Live
Collab content
Theater Counselors
Active
Local activation
CAMP code
Fandango
Ticket giveaways
03 · Earned Media
EPIC-led press + Chris Fenton's '100% American-Made' B2B story.
Hit tracker, bookings, and trade narrative live in PR. Top-line impressions feed the Exec Summary above.
PR impressions
170M
Cumulative
Faith / general
EPIC
Press tour + bookings
Industry / B2B
Fenton
100% American-Made
See full tracker
PR →
/pr
04 · Paid Media — Meta · Jun 9–22
Paid performance (last 14 days).
Total spend
$26.6k
Awareness $22.9k · Profile $3.7k
Impressions
9.07M
▲ 1,736% vs prev
Reach
4.83M
▲ 1,114% vs prev
Profile visits
556.6k
▼ 73% vs prev
CPM · Awareness
$2.53
▲ 17% vs $2.17
CPM · Profile
$6.64
▲ 24% vs $5.38
Engagement Funnel
9.07M
Impr.
560k
6.14%
48,670
8.74%
11,972
24.6%
Overall conversion · 0.13% (▲ 0.01)
Retargetable Audience Growth
114.3k
Site visitors
40,055
Profile engagers
11,344
Awareness viewers
4,743
Converters
Avg. frequency · Awareness 1.88 · Profile 1.16
05 · Partnerships\u00A0
Strategic partners activating their owned channels.
Full partner roster, activation status, and reach lives in Programs → Partnerships.
Fathom
Distribution
Event window
Family Radio
60+ markets
National Christian
Angel Studios
Cross-promo
Owned channels
EPIC
Publicity
Press partner